a tan made for you

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At Vacay by Ash, our mission is to create a tan that looks like you, just glowing. We believe the best tan doesn’t announce itself—it blends seamlessly with your skin, enhances your natural undertones, and leaves people wondering if you’ve just returned from vacation.

Vacay by Ash was created to deliver a natural, beautiful glow that works with your undertone, never against it. Our formulas apply smoothly, dry quickly, and wear like real skin—never streaky, never orange, never heavy. The mousse is fragrance-free, long-lasting, and designed to look effortless from day one through the final fade.

We don’t believe in covering skin—we believe in enhancing what’s already beautiful. Your skin is already enough; it just deserves a glow that feels authentic, refined, and unmistakably natural. A tan that looks like sun-kissed confidence, not fake tanner.

Our purpose is simple: to give you a glow that feels like a vacation—any day, anywhere.

Hi, I’m Ash, the Founder of Vacay by Ash.

With over eight years of experience in spray tanning and sunless tanning, I’m NSTPA certified and deeply educated in color theory, skin analysis, and formula chemistry. I’ve worked with thousands of clients, and through that experience I’ve learned one thing above all: the best tans work with your skin, not against it.

I know skin, I love people, and I’m passionate about helping others look and feel their best—because I truly believe when you feel good, you do good. Beauty starts from within and glows outward, and a tan should simply enhance what’s already there.

I created Vacay by Ash to deliver a natural, undertone-correct glow that looks like real skin, applies seamlessly, dries quickly, lasts beautifully, and never looks or smells like fake tanner. My goal is simple: a glow that makes people wonder if you’ve just returned from vacation.

— Ash

Founder, Vacay by Ash

Vacay by Ash products are designed to enhance your natural beauty, not cover it. Each formula works with your unique undertones to deliver a smooth, natural-looking glow that dries quickly, wears beautifully, and never looks or smells like fake tanner.

Our mousses are aloe-based for deep hydration, created without preservatives, paraben-free, vegan, and cruelty-free. The Glow Up Face Mist is packed with vitamin C and jojoba oil to help support skin clarity while nourishing and protecting the skin. Our Glow On Gradual Tan Extender is rich, hydrating, and deeply moisturizing—because hydrated skin is the key to a long-lasting, even glow.

Every Vacay by Ash product is intentionally made with high-quality ingredients to support the skin and enhance the tan. Transparency matters to us, which is why every ingredient is clearly listed under each product description—so you know exactly what you’re putting on your skin.